06 · Discipline
Naming & Verbal Identity
التسمية والهوية اللفظية
Names that mean something in both scripts.
Our vision
A name has to work in two scripts, two cultures, and a dozen contexts you can't predict. We build verbal identity from the meaning out, names, taglines, and the language around them, so it holds up in Arabic and English without losing the thread in either.
What's inside
- 01Brand & product naming
- 02Taglines & key lines
- 03Bilingual naming (AR / EN)
- 04Verbal identity system
- 05Naming architecture
Our approach
A method, not a menu.
01نُشخّص
Diagnose.
We get clear on what the name has to carry, meaning, feeling, and the room it needs to grow into.
02نُخطّط
Strategize.
We explore territories in both languages, testing how each candidate reads, sounds, and holds up across scripts.
03نَبني
Construct.
We land the name and build the language around it, taglines, descriptors, and the rules that keep it consistent.
What you walk
away with.
- Name candidates & rationale
- Taglines & key lines
- Verbal identity guide
- Naming architecture
Start a project
Begin with naming & verbal identity.
Every engagement begins with diagnosis. Tell us what you're building and we'll take it from there.