02 · Discipline
Identity Systems
أنظمة الهوية
A kit you can use for years.
Our vision
An identity isn't a logo, it's a system that has to hold up across every surface, in two languages, long after we've handed it over. We design the rules, not just the artefacts, so the brand stays recognisably itself whether your team is making a billboard or a business card.
What's inside
- 01Logo & wordmark
- 02Type & colour system
- 03Bilingual (Arabic / English) design
- 04Motion & iconography
- 05Brand guidelines
Our approach
A method, not a menu.
01نُشخّص
Diagnose.
We map every place the brand has to live, screens, print, signage, social, so the system is built for the real world, not just the presentation.
02نُخطّط
Strategize.
We set the core: a mark, a type system, a palette, and the logic that ties them together. Decisions made once, on purpose.
03نَبني
Construct.
We build the full kit and the guidelines around it, so anyone can use the brand correctly without us in the room.
What you walk
away with.
- Primary & secondary marks
- Type & colour system
- Asset library
- Brand guidelines (AR / EN)
Start a project
Begin with identity systems.
Every engagement begins with diagnosis. Tell us what you're building and we'll take it from there.